The successful meme propagates itself, multiplying far and wide across the internet. But what one Facebook group presupposes is: What if it didn’t?

Inside the topsy-turvy world of Useless, Unsuccessful, and/or Unpopular Memes

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Kira Deshler is a former assistant newsletter editor at the Daily Dot. Kira received a Master&#8217;s in Media Studies from UT Austin and has previously written for sites like Slash Film and Looper. She runs her own Substack newsletter, Paging Dr. Lesbian, and is a member of GALECA: The Society of LGBTQ Entertainment Critics.

Kira Deshler

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Akil is a Caribbean native who enjoys writing, reading, music, and fitness. He loves exploring new ideas, telling engaging stories, and making the most of every experience. When he’s not working, he enjoys living life to the fullest.

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Inside the topsy-turvy world of Useless, Unsuccessful, and/or Unpopular Memes

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Man Says Friend Insisted He Didn’t Need to Repay a $65 Dinner, Then Called Him Out for Giving Cash to Someone Else Two Weeks Later

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