This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we caught up with popular TikToker Zoi Lerma (@zoifishh). Lerma is a former college soccer player, who first went viral for her dance videos in 2020. Since then, Lerma has amassed over 5.6 million followers on TikTok and over 414,000 followers on Instagram. Her social pages also include lip sync, comedy, makeup, beauty, and lifestyle content.
Lerma has frequently made videos with other popular TikTokers—including Charli D’Amelio, Jack Wright, Markell Washington, Cassidy Condie, and others. She’s also partnered with top brands, like Revlon, Urban Outfitters, and Netflix.
We chatted with Lerma to discuss her content, career, online presence, partnerships, advice for other creators, and more.
