Someone summon a search party for Twitter user @NHride, who has disappeared after a brand’s Twitter account rocked him all the way back to the pre-Industrial Revolution era.
Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
https://twitter.com/Wendys/status/814975590474207232
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
https://twitter.com/TotesMcGotes/status/816086312243445760
https://twitter.com/tobi_rulez/status/816115107428188160
I thought Ronda Rousey was going to be the only person I saw get beat this hard this week. I was wrong. Well done Wendy’s.
— Brando (@BFYYZ) January 3, 2017
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
I am going to Wendy’s because of these tweets
— Justin Thesing (@JustinThesing) January 3, 2017
who runs this account yall are legends im finna eat wendys everyday from now on
— valerie (@freakysight) January 3, 2017
I am making it a point to visit one of your locations next time I get back to the US because of this. Just want you to know that.
— Geo (@GEOcycle) January 3, 2017
Now that’s some brand management. As for @NHRide, he deleted his account.
H/T @Nicole_Cliffe
