This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke to Tati Mitch, a content creator known for funny reaction videos with over 7 million followers across TikTok, Instagram, and YouTube.
Starting her TikTok career during the pandemic, Mitch created her first account (@goodeatswithtati) as a cooking channel. While her cooking account is still active with occasional videos, Mitch has exploded in popularity on her other account (@therealtati), which posts more frequent comedic content.
Mitch has seen viral success for a variety of videos, including a viral TikTok sound where she says: “He has no lips! How will he get a kiss kiss? Very ugly, no kiss for him!”
Mitch also became well-known for her reactionary duets and collabs with another popular creator, Devin Caherly. The pair was shipped together and often referred to as “Tevin” by fans. The two creators often jokingly posted about their “relationship,” but they no longer post together for unknown reasons.
In two years, Mitch has already partnered with massive brands like Netflix, Pepsi, and Bumble. She was also included on the NFL’s Super Bowl TikTok live stream and co-hosted the DC TikTok account’s red carpet live stream during the premiere of The Batman.
