Collaboration
The “KPop Demon Hunters” collaboration with McDonald’s is splitting fans: some want to boycott, others can’t wait
"The place with the kids menu decided the collab would be sold as 'adult meals'?"
“Everyone loves this silly lil lizard”: The “Hoppers” collab in Fortnite is so popular, players are calling it an “industry plant”
Tom Lizard, you will always be famous.
“It was so awkward”: Influencer’s miscommunication with Reformation goes viral. Is AI to blame?
When retail marketing bots go rogue.
“World of Warcraft” partners with Zillow to promote new in-game homes. Players’ reactions are mixed
"How did I end up in this timeline?"














