WOMAN SHOWS OFF 'OVERPRICED' BRACELET AT CLAIRE'S

Claires bracelet in customer hand with caption "cubic zirconia" (l) Claires bracelet in customer hand with caption "there's drill little ringlets into these fake diamonds" (c) Claires bracelet in customer hand with caption "I bet you didn't think that this was gonna cost $30" (r)

The video starts with TikTok creator Erin Dieheart (@erindieheart) showing the camera a bracelet that’s labeled as cubic zirconia from Claire’s, a jewelry store marketed to children and tweens.

Claires bracelet in customer hand with caption "cubic zirconia" (l) Claires bracelet in customer hand with caption "there's drill little ringlets into these fake diamonds" (c) Claires bracelet in customer hand with caption "I bet you didn't think that this was gonna cost $30" (r)

“I just want you to look at this,” Dieheart says in her video. “Look at this.” As Dieheart brings the bracelet closer to the camera, she shows the holes drilled into the fake diamonds for the ringlets.

Claires bracelet in customer hand with caption "cubic zirconia" (l) Claires bracelet in customer hand with caption "there's drill little ringlets into these fake diamonds" (c) Claires bracelet in customer hand with caption "I bet you didn't think that this was gonna cost $30" (r)

"Let me get on up out of here,” she says while tossing the bracelet back on the counter. “Claire’s prices have been getting ridiculous in the past 2-3 years,” one user commented.