The video starts with TikTok creator Erin Dieheart (@erindieheart) showing the camera a bracelet that’s labeled as cubic zirconia from Claire’s, a jewelry store marketed to children and tweens.
“I just want you to look at this,” Dieheart says in her video. “Look at this.”As Dieheart brings the bracelet closer to the camera, she shows the holes drilled into the fake diamonds for the ringlets.
"Let me get on up out of here,” she says while tossing the bracelet back on the counter. “Claire’s prices have been getting ridiculous in the past 2-3 years,” one user commented.