WOMAN EXPOSES MAKEUP BRANDS' NON-INCLUSIVE SHADE RANGES

In a video posted on Monday, TikToker and influencer Golloria (@golloria) swatches three foundations on her face—one from Giorgio Armani and two from Hourglass Beauty—and shows that they are too light for her skin tone. The problem? They looked a shade match for her online.

“This should not be your darkest shade in 2023,” Golloria says. “This is not inclusion.” She goes on to say that beauty companies market their foundation shades to appear darker when being sold online than they actually are.

And when Golloria swatches the foundation on a sheet of white paper, all three shades are noticeably lighter than they do on the companies’ websites.

Commenters on Golloria’s video shared in her disappointment concerning the seemingly false advertising of foundation shades online. “I genuinely get so angry that makeup companies still don’t have inclusive ranges,” one commenter said.