In a video with over 1.5 million views as of Thursday, TikTok user Avery Dew (@averydew) explains how she made $7,000 selling the colorful necklaces.
“A good friend, he got drafted by the Phillies last summer, and he texted me and he said, ‘Are you still making jewelry? If so, me and my buddies really want some of these necklaces.
Can you make us some?
She made her friend the necklace and, seeing the business opportunity in front of her, started an Instagram and website to sell them.
By the way, if you start a business for these you’ll probably make a wrecking,” Dew recalls.
You may have noticed a new trend among baseball players: Beaded necklaces. According to a June 2023 article in Yahoo! Sports, much of this trend’s recent growth can be attributed to Tampa Bay Rays player Wander Franco.
In the comments section, users shared their thoughts on Dew’s business and on the jewelry itself.“A boy at my job was wearing a pink and teal one and i said ‘oh that’s pretty did u steal from ur mom or something?’ and he said ‘NO it’s a baseball thing u wouldn’t get it,’” claimed a user. “My bad lil bro.”