The Costco Guys’ Boom Meter food rating system, unpacked Boom Or Doom / Boom Meter: Costco Guys Ratings, Unpacked

The Costco Guys’ Boom Meter food rating system, unpacked. What does 5/5 Booms mean for foods like cookies, hot dogs and more.

Boom or Doom, (or 5/5 Booms on the Boom Meter) is a ratings system used by TikTokers A.J. and Big Justice, aka the Costco Guys, a father and son team.

The two use the system to rate food. If something receives the highest rating, it usually involves shouting “boom,” flexing a bicep, and an exploding graphic/emoji.

Boom or Doom became a popular meme in 2024 when users on TikTok and X started to question the accuracy of the rating system.