TikTok user Lauren Nolen (@lauren.nolen) recorded the video during a recent shopping trip to H&M. In the video, she shows an H&M red price tag for $25.99. “Y’all, we are exposing H&M right now,” she said, peeling back the sticker.
Once the sticker was removed, the original price appeared: $24.99.
“They are putting red stickers on top of the original price and we peeled them off only to find out that the original price was cheaper. They are literally scamming us,” Nolen said.
The viral TikTok left some viewers shocked.“So now I’m going to ripping the sale sticker just to make sure,” one viewer wrote.“CALL THEM OUT!!!” a second commented.