COSTCO SHOPPER QUESTIONS PRICE TAG OF 2-CHICKEN DEAL 

A Costco customer is questioning the pricing of two chickens that you have to cook yourself for $17. That’s because the big box store offers its famed rotisserie chickens for $5 each.

TikToker biorhythmic.wellness (@biorhythmic.wellness) uploaded a video on the matter.

He shows a display of uncooked packaged chickens—the kind you would take home and either prepare as you see fit or freeze to use later.

“Two chickens, $17,” he assesses, pointing to a price tag of $16.99 for an offering from Costco’s store brand Kirkland.

Then, he moves to the rotisserie chicken area, where each goes for $4.99. “Fully cooked, each chicken will be $5. So I can either pay $10 or $17 and have to cook it.”

Commenters to the video expressed their thoughts about the creator’s price comparison. “I think the cooked ones are a loss leader pricing strategy,” one opined, echoing several others with similar theories.