Viral Labor

In an age where many people live and work online, the internet has become the home of the modern picket. In Viral Labor, the Daily Dot explores the way workers are fighting for their rights and using the internet to advocate for themselves, as TikTok videos and coordinated Instagram campaigns are becoming as common among activists as pamphlets and strikes.

In these stories, influencers explain how they are organizing their own labor groups, workers turn Instagram into striking headquarters, musicians are beholden to streaming services, and student-athletes describe turning to social media to build their own brands after years of being prohibited from profiting off their own fame.

Influencers are trying to tame the digital creator economy

Without live performances, musicians rely on streaming services to stay afloat

How JuiceLand strikers and ride-hailing drivers are organizing online

From sponsorships to merch, college athletes can now use their personal brands to monetize the internet