It’s long been rumored that YouTube would be stepping into the original content realm, and on Sunday, it finally showed some progress.
YouTube Red, the video platform’s new subscription-based service, will be home to three new original projects in the next month. Susanne Daniels, YouTube Red’s global head of originals, showed off snippets of the projects at Sundance, which include A Trip to Unicorn Island, a feature-length doc about YouTube superstar Lilly Singh; Dance Camp, a feature from the very busy Awesomeness Films; and Rooster Teeth’s record-shattering film Lazer Team, which hits theaters on Friday.
“YouTube is open game for anyone in the world to become a next-generation media star,” Daniels said at Sundance, and YouTube has a special advantage over Netflix, Hulu, or Amazon: a built-in pool of talent that fans want to see on screen.
Other titles rumored to come to YouTube Red include shows from nostalgic content magicians the Fine Bros. and YouTube’s top-subscribed creator, PewDiePie.
Clarification 2:42pm CT: An early version of this article misstated the Sundance announcement. While the titles are not new, the 10-minute clips shared with crowds were.
H/T Variety | Photo via Rooster Teeth
