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YouTube helps spotlight Kickstarter campaigns

A new feature allows users to easily link videos to specific Kickstarter and Indiegogo campaigns. 

Photo of Christian Yoder

Christian Yoder

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YouTube announced a new feature Monday morning that will allow users to include links to their crowdsourced, fundraising campaigns on their videos.

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Many Kickstarter and Indiegogo campaigns use YouTube as a promotional tool. This new option is intended to streamline the process.

Two campaigns have already implemented the new feature.

Dan Dobi is looking to create a feature-length documentary on a select group of YouTube stars through Kickstarter.

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Likewise, Rebekah Borucki is raising money to create a school for sustainable living through Indiegogo.

You will notice that a link leading to the respective campaigns appears within a few seconds in each video.

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Users can now simply open Annotations tab under the Video Manager option to link their campaign to their YouTube videos. This could be the start of a beautiful relationship.

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The Daily Dot