VidCon to expand convention with beauty and lifestyle topics ‘salon’

BY BREE BROUWER 

VidCon has a new programming slate sure to please fans of beauty and lifestyle topics. The annual online video conference for content creators, industry experts, and community members alike will host a self-described content “salon” as part of the event’s Community Track for its upcoming June 23-25 event in Anaheim, California.

Featuring popular beauty and fashion YouTubers like Kandee Johnson and Eva Gutowski (known to fans as MyLifeAsEva), the content salon will cover attendee-requested topics such as lifestyle trends and entrepreneurship. The content salon will also show how Johnson and Gutowski—along with fellow beauty YouTubers like Manny Mua, Teala Dunn, Dulce Candy, and Estee Lalonde—inspire confidence in their audiences. In order to accommodate this new lineup of content, VidCon will expand its convention borders to include the Anaheim Marriott.

Produced by digital media veteran Chrystina W. Train, VidCon’s content salon will boast almost 20 individual panels moderated by executives from brands like Kin Community and MTV. One session, dubbed “Man Crush—Not Just Monday,” will highlight how male beauty stars have changed the way makeup and fashion is viewed around the globe. Other panels like “Underneath It All” and “Take the High Road” will find YouTubers discussing the real meaning of beauty and the different types of online interactions (both good and bad) experienced by participating lifestyle creators.

“Being able to participate in panels that exemplify the importance of using one’s own voice as a beauty and lifestyle creator to inspire others to have confidence is one of the most rewarding gifts of having this role,” said Dulce Candy in a release. “I’m excited that VidCon is recognizing beauty and fashion experts’ influence in the space by creating dedicated events for our community to learn from and share with each other. This year’s VidCon is going to be a lot of fun.”

You can view the entire programming slate for the beauty and lifestyle content salon on VidCon’s official website. Additionally, you can purchase industry, community, or creator tickets to the event here.