The TikTok stars are here, and the Hype House is one of their new content hubs.
As detailed by the New York Times’ Taylor Lorenz, Hype House is the name for the Los Angeles mansion where 19 TikTok stars live and create. It’s a new take on the YouTube and Vine collab houses that popped up over the last five or six years, like Jake Paul’s Team 10 for YouTube creators. Thomas Petrou, a former Team 10 member, is the “default den mother” of Hype House and breakout TikTok star Charli D’Amelio films there as well.
She says the Hype House helped her work through some of the backlash she’s received since blowing up last year.
https://www.instagram.com/p/B6yeIGbFJEK/
What is the Hype House?
The Hype House is a Los Angeles mansion for TikTok stars to gather and create. It was formed in December 2019 after Petrou and Chase Hudson leased the residence in November. The Hype House TikTok account has more than 3.6 million followers as of early January 2020. Petrou told the New York Times that there are “probably 100 TikToks made here per day. At minimum.” Videos from the Hype House consist mostly of choreographed dancing.
Who lives in the Hype House?
Along with Petrou, Alex Warren, Daisy Keech, and Kouvr Annon live full-time at the Hype House. Chase Hudson, Charli and Dixie D’Amelio, Addison Rae, Bryce Hall, Nick Austin, James Wright, Tayler Holder, Calvin Goldby, Avani Gregg, Connor Yates, Ryland Storms, Patrick Huston, Wyatt Xavier, Ondreaz Lopez, and Tony Lopez also create there.
https://www.youtube.com/watch?v=jstMTV7hfkg
Are there other TikTok houses?
According to the New York Times report, six TikTok stars have organized the Sway House in Bel Air. Cabin Six, an LGBTQ collective, and the University of Diversity are also planning Los Angeles takeovers.
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