It’s easier than ever to bring the sounds of Starbucks into your life without being at Starbucks.
Starbucks entered a multi-year partnership with Spotify last May soon after it stopped selling CDs, but now Starbucks has announced an integration with Spotify in its mobile app that will let people access the music that plays in the stores.
If you’re not already plugged into your own music upon entering a Starbucks, the music is practically one of the first things you may notice. The new update to the Starbucks app will allow users to find out what song is playing at their local Starbucks, access entire playlists, and make their own playlists from those songs to listen to whenever they choose.
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” Howard Schultz, chairman and CEO of Starbucks, said in a press release. “Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”
People with the Starbucks app on iPhone and Android will be able to access the Spotify connection, which is indicated by three bars in the top right corner of the screen, and can link the app with either the free or premium versions of Spotify.
It’s a harmonic partnership, one that will encourage people to use the Starbucks app for more than just purchases. Plus, Spotify benefits once you leave the store.
“Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers,” said Spotify CEO Daniel Ek. “Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are.”
Using the new addition is fairly easy. You’ll need to have location services enabled in order to access the music in your Starbucks app and will need to link the Starbucks and Spotify apps on your device.
Michelle Jaworski
From there, you can see what song is currently playing in your Starbucks, as well as some of the most recent songs and what Starbucks playlist they come from.
Michelle Jaworski
Once you’ve selected “save to Spotify,” you can access those songs from a new playlist of curated music.
Michelle Jaworski
From there, it’s just a matter of plug and play—with or without your caffeine fix.
Photo via Tal Atlas / Flickr (CC by 2.0) | Remix by Max Fleishman
