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Smart automotive makes new commercial using Twitter art

If you scroll quickly through the Twitter timeline of @smartARG, it magically turns from a stream tweets into a stop-motion commercial. 

Photo of Fernando Alfonso III

Fernando Alfonso III

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The automotive company that brought you some of the world’s smallest cars has just used the world’s most popular microblogging service to create its latest commercial.

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Since March 23, Smart automotives Argentina branch has been slowly tweeting ASCII art of its car driving through a city. By scrolling quickly down Smart’s timeline (@smartARG), the tweets come to life the same way a Sticky-Notes-stop-motion animation does.

The Daily Dot has reached out to Smart for comment.

In the meantime, here’s the YouTube video the company created to show off the tweets.

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The Daily Dot