Think your tweets are worth money? Ever wonder who much your favorite digital celebrity is making for those #ads in your feed? A new calculator can help demystify the world of paid Twitter content.
In honor of Twitter’s 10th anniversary, Webfluential, a platform for social influencers to monetize their channels, launched a free a calculator that analyzes just how much anyone should be paid for a sponsored tweet. The algorithm focuses on geolocation, follower count, and the resonance of your existing tweets.
While the science is imperfect for hyperinfluencers like YouTube stars, who might combine Twitter campaigns with other platforms, if you ever wondered how much they might make when they’re promoting an app or an event, this calculator can help. We ran the analysis on our 12 most influential YouTubers of last year to see who’s got the most earning potential.
Tyler Oakley
5.11 million followers
$15,895-$19,430 per tweetNicole Arbour
72,700 followers
$225-$275 per tweet
Ingrid Nilsen
1.01 million followers
$3,035-$3,710 per tweet
Todrick Hall
227,000 followers
$685 – $835 per tweet
Sam and Nia
16,900 followers
$60-$75 per tweet
Franchesca Ramsey
84,900 followers
$260-$320 per tweet
PewDiePie
7.19 million followers
$22,750-$27,805 per tweet
Heaven King
1,864 followers
$15-$20 per tweet
Pentatonix
706,000 followers
$2,120-$2,590 per tweet
The Muppets
278,000 followers
$835-$1,020 per tweet
Matt Bellassai
242,000 followers
$730 – $890 per tweet
Colin Furze
12,600 followers
$45-$55 per tweet
It’s a wide range, and some of YouTube’s most influential don’t replicate their reach on Twitter the same way they do on other platforms. However, big stars like Tyler Oakley or PewDiePie are clear winners in the sponsored Twitter race, and that’s no surprise. Either way, even a few sponsored tweets can help tip the checkbooks of YouTube’s most influential each month, if they’re open to it.
Illustration via Max Fleishman
