“One tiny step for hands, one giant leap for mankind.”
That’s the summary that accompanies One Tiny Hand, a Tumblr blog that became an Internet sensation in March with digitally altered images of celebrities (Jay-Z) and characters (Tony Soprano).
That same motto could be applied to what appears to be a Pringles commercial. (The logo for the chip company appears slightly altered.) The ad was shot documentary-style and features an anthropologist interacting with jungle people whose hands are made smaller using bamboo or wood.
“One tiny hand was needed to participate in the sacred rituals,” an anthropologist says while one man uses his hand to take a chip from a Pringles tube. “Nothing was more precious to them than their tiny little hands. Considered a status symbol among the tribe.”
Oddly, the commercial features some potentially not-safe-for-work nudity.
The Daily Dot has reached out to the creators of the One Tiny Hand Tumblr for comment.
This is the second time in the last week that a meme has made its way into the mainstream. Pepsi Co.’s used Blake “Scumbag Steve” Boston’s now-iconic image macro to promote Brisk, an iced-tea drink. The advertising campaign was approved by Boston, who did not disclose how much he made from the deal.
Update: Owen Dougherty, chief communications officer of Grey Group, the ad agency listed in the video’s description, claims the work was never authorized for broadcast. “We do not endorse any part of it –the idea, the content, setting or storyline,” he wrote. “It should not have entered the public domain. We are asking everyone to take it down.”
