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OK Go made another viral video—this time by using 567 printers

That’s a lot of paper!

Photo of Christine Friar

Christine Friar

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The band that still goes viral every time they release a music video released a new music video this week!

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OK Go‘s latest visual feat “Obsession” choreographs 567 printers and a whole lot of paper to create some impressive effects. As the band moves around in all-white outfits, walls of printers spit out sheets of 8.5-by-11-inch paper to create trippy, screensaver-like backdrops. Sometimes, they print something static and solid like “the color blue,” and then other times, they’re printing stop-motion shapes moving through vectors like the art from your Mead 2-pocket folder in 1994.

And don’t worry about the waste from the printers. In a statement at the video’s start, the band explains: “By the time you see this, all of this paper will have been recycled, and the proceeds given to Greenpeace.” They’ve thought of everything.

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Previously, the group has filmed in zero gravity, done synchronized unicycle dancing, and reimagined the treadmill.

 
The Daily Dot