Be a judge, slap your friend, and show off your superpowers? Thanks to NBC Entertainment Digital, VidCon attendees will get the chance to do all of that this week, when three of its digitally active shows head down to the annual digital video convention.
The Tonight Show Starring Jimmy Fallon returns to VidCon this year with an all-new experience for fans. Last year attendees got to try their hand at lip-syncing, and this year they can slap their friends. It’s all fun and games, in Slapjack: After a hand of blackjack, the winner slaps the other player with an oversized foam hand, and they’ll get a GIF of their moment to share on social media.
The Voice makes its first appearance at the convention, bringing along the iconic judges’ chairs and offering fans a chance to snap a photo poised in the red thrones, complete with their own dramatic button-push.
Finally, upcoming show Heroes Reborn brings one-of-a-kind “motion poster booth” that allows users to take a photo and immediately be GIFed into a superpower pose. The results are impressive.
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NBC Entertainment Digital has won Emmy Awards for its work across digital platforms and for Web-exclusive content. Fallon’s show is one of YouTube’s most subscribed-to talk shows on the platform, and clips from The Voice performers frequently go viral on the site. All the activations will be available to convention attendees from 8am to 6pm July 23-25 at the Anaheim Convention Center.
Screengrab via The Voice/YouTube
