Lady Gaga‘s halftime show performance was heavy on full-bodied hits, athleticism, subtle statement, and physical comedy. And she made sure to give fans the space to make some beautiful memes.
When ur 37 weeks deep on Instagram pic.twitter.com/I1kXoDF5Vv
— Becks (@BecksWelker) February 6, 2017
Gaga’s 14-minute performance—and those quickly remixing it—drove more than 2 million mentions of the singer on Twitter, in the span of an hour. There were an estimated 5 million tweets about the performance.
The songs she performed were discounted on iTunes Sunday night, and she immediately saw an uptick: “Million Reasons” shot to No. 1, and as of Monday morning, “Born This Way” and “Poker Face” were also in the top 10.
According to data analytics company Next Big Sound, Gaga saw increased reach on Instagram and Wikipedia as well. In terms of YouTube, Gaga clocked more than 17 million Vevo views, and “Million Reasons” now has more than 30 million views. “Bad Romance” saw the biggest leap in views this week.
Super Bowl performances often cause a spike in streams: In 2015, Katy Perry’s performance gave Missy Elliott more Spotify love, and made a meme out of Left Shark. But last night, Lady Gaga knew she alone would be the meme.
This engagement jump ties in nicely with her newly announced world tour.
H/T Vanity Fair
