‘La La Land’ soundtrack streams up 400 percent after Golden Globes

After sweeping the Golden Globes—including a win for best original song—La La Land‘s soundtrack streams went up 400 percent on Spotify. 

This is not surprising, given the bump winning titles and artists see after awards shows—and even after the Super Bowl. As of Monday, the soundtrack is also No. 1 on iTunes.  

The film won a Golden Globe for best original song for “City of Stars,” as well as best original score, despite a lack of a real standalone hit.