Tinder’s not just for mindlessly swiping left anymore. If you want to see Jason Derulo’s new video, you have the slow that index finger down and swipe right.
.@jasonderulo‘s brand new #WantToWantMe video is premiering on @Tinder now! Just find this profile and swipe right! pic.twitter.com/6dcEBZIOuQ
— Tinder (@Tinder) March 23, 2015
Yes, this is the brave new world of Tinder synergy (Tindergy?). The company is attempting to engage younger users (blatant ageism, be damned!) beyond the hookup, but not too far: The “Talk Dirty” singer’s new video for “Want to Want Me” is basically about… a hookup. Derulo also does upside-down crunches in a doorway as a woman takes a bath.
Unfortunately, those looking to actually match with Derulo will be swiping in vain: He’s not actually on the service, even though he’s on the market. In an interview with Us Weekly, Derulo said he’d join if it wasn’t “so unpredictable.” He added: “I have my wingmen, my little cousins. They help me sift through the weirdos and find someone cool out of all the people I meet at clubs or events.”
Yes, instead of weed carriers, Derulo has Tinder swipers. Enjoy your Monday!
Screengrab via Jason Derulo/YouTube
