Advertisement
Streaming

You need to see the latest trick shot from this Vine star

GoPro competitor gets help from a big name Viner.

Photo of Rae Votta

Rae Votta

Article Lead Image

Transparency is the name of the digital advertising game, and one Vine star took that to a very literal level in a partnership with Sony. Vine star Zach King, also known as “Final Cut King” for his inventive use of video tricks, strapped a camera to his back and a screen to his front. That’s how you get this see-through torso.

Featured Video

https://www.youtube.com/watch?v=6v6__T1x_o0

King wore a chest harness backward, attached to a Sony Action Cam and wired to the screen up front to live project his surroundings. He’s previously partnered with companies like Red Bull and Friskies to promote products to his 3 million Vine followers. This latest brand deal is part of Sony’s “Never Before Seen” series, which enlists filmmakers to create using their cameras, in a push to capture the GoPro audience, whose YouTube videos often translate to viral success.

H/T Tubefilter | Screengrab via Sony Action Cam/YouTube

Advertisement
 
The Daily Dot