The Fine Bros are more than one-trick ponies, but their influence with the Emmy-winning React series of videos, where kids, teens, and older folks react to a variety of pop culture phenomenon, are the bedrock of their growing empire. To that end, the Bros have launched a new YouTube channel called React to house new React-related content.
Their original React series will still live on the main Fine Bros channel with new updates, but the new React-specific channel will branch out into new categories ripe for reaction-style content, as outlined by their channel trailer.
“Games” will branch the React series into the gaming space, with different populations showcasing gameplay and reaction to popular titles. “Advice” will feature the stars of the various React series answering questions from their fans, while “React Remix” will spotlight musical iterations of other React episodes. “Kids vs Food” will have the youngest of the React team trying out adult cuisine, and “Lyric Breakdown” will feature “Teens React” stars deconstructing current pop hits. Each show will live on its own day, filling out a full week of content for the nascent channel.
React has already amassed 400 thousand followers to the new venture without posting more than a trailer, with more likely to come from the Fine Bros 9 million fans. In a video on their main channel, masterminds Benny and Rafi outlined the new set of series and called the shift a “really, really big moment” that will define the rest of their year. The React series has been a cultural phenomenon, even launching young YouTube stars like Lia Marie Johnson to individual success outside of the React realm. It will even make a jump to television thanks to a deal with Nickelodeon announced this spring. With more YouTube space devoted to the React brand, its influence only grows. May we suggest an extra series: Kids React to Teens React to YouTubers React to the new React channel?
Screengrab via React / YouTube.
