“Imagine you’re at home watching a video by yourself and how funny it is,” prefaced Sarah Fullen Gregory of the Gregory Brothers to the Daily Dot before the first DigiTour earlier this year.
“Now imagine how much more awesome it’s going to be watching it on a screen 100 times that size, with a rock band playing along with it,” Gregory continued, “and you’re dancing with 300 of your closest friends.”
The DigiTour was YouTube’s first packaged concert tour of viral superstars from the video-sharing network and boasts more collective pageviews than the population of most small countries. Following the massive success of the inaugural run, the DigiTour’s updating to version 2.0.
The 2012 edition will be hosted by Ricky Ficarelli and feature headliners Dave Days, DeStorm, Alex Goot, Asher Monroe, spoof specialists The Key of Awesome, and Nice Peter, an L.A. based rapper/comedian profiled by the Daily Dot earlier this year.
While no dates have been announced, the tour reportedly kicks off in March—likely to South By Southwest, the annual convergence of tech, music, and media in Austin, TX. (The Gregory Brothers were showcasing performers this year.)
Stay tuned for more details.
