Internet Culture

‘How’d you like my fake AI voice?’: Virtual character Zero made an appearance at SXSW today

‘Nothing today was pre-recorded and Zero will be interacting with us just as a normal human influencer would.’

Photo of Grace Stanley

Grace Stanley

Zero Pointing SXSW
Photo courtesy Zero Pointing
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This story was originally published on Passionfruit.

Zero, a virtual influencer and “cyborg” with spiky red hair, made an appearance via Zoom at SXSW today. The animated character lives “in a bunker” in the “Nexus” universe—a storytelling universe created by Offbeat Media Group. 

“Hello, how are you today. My name is Zero and I am so happy to be here with you,” Zero said in a robotic-sounding voice. “I heard I was going to be talking to a Mark Cuban. Mark Cuban, I have a question for you.” 

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