Advertisement
Internet Culture

Beer-drinkers start pointless war over Yuengling owner supporting Trump

This left a bad taste in everyone’s mouth.

Photo of Miles Klee

Miles Klee

Article Lead Image

Sex scandals. Deleted emails. Twitter beefs. Bogus charities. The very foundation of American democracy questioned. Every half-hour or so, the 2016 election bears witness to some unprecedented, horrifying headline.

Featured Video

It’s enough to make you want a beer. Except, hang on:

Advertisement

What you see there is Donald Trump‘s son Eric kicking off the most irrelevant controversy of the season: whether or not it’s OK to drink a beer that can best be described as “the one your mom always buys when you come to visit and you don’t have the heart to tell her is just not very good.”

Matters were made much worse thanks to comments from 73-year-old Dick Yuengling himself, who told Eric, “Our guys are behind your father” and “We need him in there,” according to a report in the Reading Eagle. Soon enough, Pennsylvania—where Yuengling is headquartered, and a state that Trump will probably lose despite promises to turn it red—had become the focal point of a potential boycott almost too stupid to consider.

But let’s consider it anyway.

Advertisement
(Sorry, this embed was not found.)
(Sorry, this embed was not found.)

https://twitter.com/binarycool/status/791366905386962944

https://twitter.com/hopperlassie/status/791375982871584768

Advertisement

https://twitter.com/Marlez_Barkley/status/791732389944885248

Advertisement

Amazing to think that it’s the politics of Yuengling’s current owner—rather than the dour, brewed-in-a-gym-sock flavor of the company’s flagship “amber” lager—that has turned loyal drinkers off the brand. I sort of wonder what beers they’ll try now. Genesee Cream Ale? Who knows!

Advertisement

But what’s way funnier than anti-Trump forces potentially deciding to switch to the ashtray-like taste of Coors Light is the pro-Trump camp deciding they need to shore up Yuengling by devoting themselves to its poorly crafted swill. Just imagine how hilariously sad the Trump victory parties will be after Hillary crushes him—nothing but warm Yuengs and antique, unusable muskets. The revolution… over before it began.

(Sorry, this embed was not found.)

https://twitter.com/sbpdl/status/791461332553986048

Advertisement
(Sorry, this embed was not found.)

Advertisement
(Sorry, this embed was not found.)

https://twitter.com/dugboldt/status/791735154838568961

Advertisement

In a hotly contested presidential battle where almost everything we think of as “American” is at stake, it’s beautiful to see people coming together to fight about something that really, truly, does not matter one fucking bit.

 
The Daily Dot