What creators can learn from the Writers Strike, Part 5: Changing the Narrative

In a new weekly column, writer Lon Harris examines the Writers Strike and how the WGA’s organizing can work for the creative industry.

Analysis

The Hollywood Writers Strike is entering its second month. We’re back with yet some more insights digital creators can glean from the sidelines as the action unfolds.

The writers have reached something of a turning point, as the strike transitions from a breaking news story to an ongoing historical event. Other Hollywood unions began entering the fray or taking themselves out of the fight. 

So this week, we’re considering the subject of staying power—aka, how to communicate with your audience in a way that keeps them engaged over an extended period of time, not just distracted by something shiny and new.

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