10 of the top-earning YouTubers of all time—and what we can learn from them

This story was originally published on Passionfruit.

Who is the richest YouTuber? And just how much money do the richest YouTubers make?

YouTube can be a lucrative career path for people who have the talent, skill, and dedication required to make it in such a competitive arena. The top earners rake in millions upon millions every year, from brand deals and merchandising to branching out into other ventures made possible due to their success on the platform.

The shift towards TikTok among Gen Z has some people wondering if YouTube is fading as a profitable platform. But even the top earner on TikTok in 2021, Charli D’Amelio, only earned $17.5 million—less than the top nine YouTube earners the same year. 

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