When can you delete comments? 5 creators give their best practices for interacting with your audience

This story was originally published on Passionfruit.

Being an influencer might seem glamorous. However, content creators must make tough decisions beyond the brand deals and fandom. As an influencer’s audience grows, so does their engagement. Along with positive praise often comes endless negativity. What is too much? When is deleting negative comments on social media ok? 

A clear policy on handling aggressive commenters is essential to building a brand. It’s invaluable to stay consistent and transparent with your audience. So we’ve turned to five influencers to discover the best practices that guide their way. 

Here are five policies from influencers on whether or not they delete negative comments on their social media channels.

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