Internet Culture

VidCon: YouTuber Kat Blaque discusses why her content, audience, and mindset have shifted since starting in 2005

‘I find that a lot of times when I’ve shifted my direction, I alienate at least a section of my audience.’

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Grace Stanley

image of youtuber kat blaque in a black tank top standing in a living room.
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This story was originally published on Passionfruit.

Kat Blaque is a YouTuber known for her personal, honest, and educational video blogs that delve into complex topics, including kink, BDSM, polyamory, transness, Blackness, and surviving sexual assault and grooming. 

Blaque started blogging when she was only 15 years old, finding solace in posting a personal diary to an online community of people who had similar experiences as her. She developed a bit of an audience, who suggested she get a webcam, and soon her blogs turned into videos on the then-new platform YouTube. 

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Blaque said she first rose to popularity for her straightforward, educational videos on animation, a subject she studied in college. However, changes in her personal life led her to be less “vanilla” and share more about herself and controversial topics, eventually starting a popular unscripted segment called “True Tea” wherein she discusses various topics and responds to audience questions and discourse. 

Now, around 17 years later and with an ever-evolving audience, Blaque is a well-known figure in the creator world for pushing forward thoughtful conversations on a variety of often-stigmatized or underrepresented subjects. She has over 452,000 followers on YouTube; hundreds of thousands more across Twitter, Instagram, and TikTok; over 1,400 paying subscribers on Patreon; has turned True Tea into a podcast; and regularly speaks at panels and events.  


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