This story was originally published on Passionfruit.
With the creator economy booming and platforms like TikTok making social media stars overnight, it’s clear that anyone can be a creator. But the main issue impacting the space is how creators can build sustainable careers for themselves. Content creation, as a job, comes with its own issues, including struggling against algorithms, finding an engaged audience, getting paid fairly, fighting burnout, and maintaining healthy boundaries.
And in the three years since the last in-person VidCon, the creator space has changed substantially.
During the height of the coronavirus pandemic, the amount of talent exploded, with TikTok and Twitch producing countless new stars and trends. While each platform has its unique challenges, seasoned creators across the industry still have universal knowledge to impart on green influencers. This unique blend of perspectives gave compelling insights into what it’s like to operate in the creator economy this weekend in Anaheim, California.
