Inside the topsy-turvy world of Useless, Unsuccessful, and/or Unpopular Memes

The successful meme propagates itself, multiplying far and wide across the internet. But what one Facebook group presupposes is: What if it didn’t?

Jay Hathaway

Updated on May 26 2021 4:13 pm CDT

Illustration by Max Fleishman

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Jay Hathaway

Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.