This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Sol Carlos (@solcarlosofficial), a content creator with over 7.2 million followers on TikTok and an additional 1.7 cumulative followers across Instagram, Facebook, and YouTube.
Carlos posts lifestyle, travel, fashion, makeup, and comedy content on her social media pages in both Spanish and English. She is a self-proclaimed “nerd” who, in her videos, showcases her love for Disney, Broadway, films, and theme parks. She also discusses cyberbullying and body positivity on her channel and told Passionfruit she wants her page to be a “safe place” to discuss topics like self-love, women’s empowerment, and mental health.
Carlos is originally from La Plata, Argentina, but has lived in multiple countries, including Venezuela, Mexico, and the U.S—where she has been for over ten years as of December 2022. Carlos was invited to participate in Meta’s two-month-long program for Latinx and Hispanic creators called Dale Tú, which launched in September 2022 and aims to provide creators with resources and networking to build sustainable creative businesses.
In an interview with Passionfruit, Carlos described the inspiration behind her content, what content she thinks resonates most with audiences, how she tailors content to TikTok versus other platforms, how she got chosen for Meta’s Dale Tú program, the importance of maintaining mental health as a creator, and more.
