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Internet Culture

Snapchat’s ‘shocking’ Pikachu filter is one of its best yet

The lens is available for a limited time.

Photo of Phillip Tracy

Phillip Tracy

snapchat pokemon pikachu filter lens

Snapchat has a new filter that’ll turn you into a Pokémon, and the internet is already in love.

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The ephemeral social media app partnered with the Pokémon Company to unveil a new feature that’ll make you look like Pikachu.

https://twitter.com/Mr_SuitUp/status/897142833714532353

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The lens, which is only available for a limited time, will dress you up with Pikachu’s distinct yellow/black ears, huge bug eyes, black button nose, and comically large rosy cheeks. When you open your mouth, Pikachu arrives with a shriek and blasts lightning all over you. You should probably keep your smartphone’s volume down if you’re trying this one out in public.

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https://twitter.com/justdareyzeal/status/897033351353290752

We’re not convinced it tops the originality of the hot dog meme, but it’s definitely up there when it comes to catering to Snapchat’s millennial audience. Snapchat had a dismal second quarter earning report and perhaps hopes the perpetual popularity of Pokémon can help turn things around.

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It’s not clear when Pikachu will return to its Poké Ball, so we suggest taking as many selfies with the icon as possible.  

H/T the Next Web

 
The Daily Dot