This story was originally published on Passionfruit.
We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. This week, we spoke with Sarah Tortoreti, senior vice president of marketing and communications at VidCon.
Last week, VidCon—the well-known digital creator convention held in various locations across the world and annually in Anaheim, California—announced it will be launching a new convention next year in Baltimore from Sept. 29 to Oct. 1. Tickets go on sale April 11, 2023.
We spoke with Tortoreti about the decision to bring VidCon to the East Coast, the location choice, how the two U.S. conventions will differ, how creators should decide which convention to go to, and more.
VidCon was co-founded by YouTube legends Hank and John Green in 2010 as a place for video creators, fans, and industry professionals to meet up and discuss their work. Originally California-based, the convention in its early days was centered around YouTube stars and fandom—with YouTube as its title sponsor. However, after the convention returned from a two-year pandemic-related hiatus in June 2022, TikTok demonstrated its prowess taking over as the convention’s title sponsor.
Beyond Anaheim, VidCon has attracted creators across the growing global creator economy. In September, VidCon debuted in Mexico City for the first VidCon Mexico. VidCon has also launched conventions in Australia, Spain, the United Kingdom, and the United Arab Emirates. It is planning to launch a convention in São Paulo in 2023 in addition to its new Baltimore event.
