This story was originally published on Passionfruit.
What does it take to become one of the richest TikTokers?
The social media platform surpassed 1.5 billion active users in 2022, and even though its top creators aren’t quite hitting the same monetary heights as the top talent on the more well-established YouTube just yet, they’re still raking in millions through brand deals, partnerships, and other ventures made possible by their TikTok success.
As a relatively new platform, TikTok is still a wild west of sorts in the content creation game, which can make it difficult to determine the best path to success based on those who have already found it, but it also means there are new trails to be blazed. And there are still plenty of lessons to learn from the top-earning TikTokers of 2021 — their wins, their controversies, and the luck they used to their advantage — even as we keep tabs on where they go from here.
