This story was originally published on Passionfruit.
In a now-deleted viral TikTok, a creator said her video was screen recorded and used in another TikToker’s ad without her permission. She questioned whether it was legal, sparking debate over intellectual property rights. Passionfruit spoke with two law experts to explore social media copyright protections on TikTok.
The video by the creator, Princess Rogue (@princessrogue), was posted earlier in the month and deleted this week after receiving over 29,000 views. In the video, Rogue showed an ad from another creator, Nguyen (@nyeatsbrown), that uses her own video review of a lip kit by Refy Beauty. Rogue said that her video was without permission and that she wasn’t even tagged in it.
The ad, which is still up on Nguyen’s channel and has over 114,900 views, shows a screen recording of Rogue’s video about the Refy Beauty lip kit, that says: “If you only ever buy one thing that I suggest on my TikTok, please let it be this product.” In the video, Nguyen then tests the lip kit and gives it glowing reviews.
