It starts off innocent enough. Bradley Bailey and his daughter engage in the age-old pastime of peek-a-boo, her squeals punctuating each lift of the towel over his face.
And then, things get ugly.
Yes, dad pulls the old switch-a-roo mid-peek-a-boo, shaves his beard, and proceeds to confuse his daughter to the point of tears. It takes her a moment to actually grasp the gravity of the situation. She experiences a range of emotions.
While several commenters scolded Bailey for “traumatizing” his daughter, he jumped into the comments to say he regretted one thing about the video: He should have turned the phone sideways. World’s greatest dad.
H/T Reddit | Photo via Runar Pedersen Holkestad/Flickr (CC BY 2.0)