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Papa John’s fights neo-Nazi backlash with middle-finger emoji

Papa, don’t preach.

Photo of Samantha Reichstein

Samantha Reichstein

Papa John's tweets out a middle-finger emoji against neo-Nazi backlash.

Papa John’s late Tuesday decided to tweet a middle-finger emoji aimed at neo-Nazis who are—reportedly—co-opting the chain pizza.

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The tweets follow recent statements from CEO John Schnatter (a.k.a. Papa), who blamed national anthem football protests for a sharp decrease in pizza sales this month. Since 2010, Papa John’s has been the official pizza of the NFL.

When the pizza giant’s anti-protest stance was made public, some white supremacists took it as a sign to re-name the brand as the “official pizza of the alt-right.”

In an effort to move on from backlash, the official Twitter account, @PapaJohns, crafted a three-part message aimed to clear any confusion about recent events.

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https://twitter.com/PapaJohns/status/930588925835522049

“We will work with the players and league to find a positive way forward. Open to ideas from all. Except neo-nazis –[middle finger] those guys,” read the third tweet.

It’s safe to say customers were far from pleased with this apology.

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https://twitter.com/danibostick/status/930615098946748417

https://twitter.com/bcfortenberry/status/930593881963552768

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https://twitter.com/Woke_Batman8907/status/930592013694758912

The Twitter bio reads, “Better Ingredients, Better Pizza, Better Tweets.”  Should we be the one to tell them, or…?

 
The Daily Dot