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NYPD’s #myNYPD hashtag campaign backfires horribly

Good cop, mad cop.

Photo of Miles Klee

Miles Klee

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In an age where bystanders commonly use their phones to document abuses of power by law enforcement, it’s understandable that police want to turn something like Twitter to their advantage.
 

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NYPD Twitter backlash spreads to L.A.


Too bad most civilians aren’t interested in burnishing the NYPD’s reputation for them, as they so politely requested in a hashtag campaign that was doomed from the outset.

Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6

— NYPD NEWS (@NYPDnews) April 22, 2014

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The initial replies were friendly enough but soon overwhelmed by a wave of righteous scorn.

#NYPD Keeping the Streets Safe. Show some love, and send your pics with #MyNYPD hashtags! pic.twitter.com/Sk31xWjQMp

— Chelsea Manning♥ (@shushugah) April 22, 2014

Here the #NYPD engages with its community members, changing hearts and minds one baton at a time. #myNYPD pic.twitter.com/GErbiFFDvY

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

@NYPDnews #myNYPD pic.twitter.com/aA7aQD1wYT

— Jeff Smith (@Jeff5mith) April 22, 2014

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Free Massages from the #NYPD. What does YOUR Police Department offer? Tweet at #MyNYPD pic.twitter.com/IFWr8exuqH

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

Need a mammogram? #myNYPD has you covered! Forget Obamacare! pic.twitter.com/Fusv3WhiRZ

— आनिल् (@guru0509) April 22, 2014

#NYPD protect banks and kiks pacific people #Wallstreet Mafia #myNYPD pic.twitter.com/eKiElOg9hI

— HDG (@hdgremix) April 22, 2014

#MyNYPD murders people in custody, and because of corruption in the system,the DA decides that charges won’t be filed pic.twitter.com/nr8m09aUtP

— Dan Routhier (@Danbobjoe) April 22, 2014

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how #myNYPD treats 16 year olds who say “no” to being stopped and frisked: https://t.co/awb00Qxeon pic.twitter.com/MhyArnHKXK

— DefendedInTheStreets (@KimaniFilm) April 22, 2014

This is my favourite memory with @NYPDnews <3 #MyNYPD @YourAnonNews pic.twitter.com/DzT9EF8GK3

— Versace Sex Buddha (@RoyalBlumpkin) April 22, 2014

#myNYPD pic.twitter.com/jf7CgQ2xWs

— יהושע (@YahFet) April 22, 2014

.@NYPDnews got a great pic! #MyNYPD pic.twitter.com/EK8tL55TgV

— preston saint james (@BertyBoySwag) April 22, 2014

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NYPD shooting a dog for fun. #myNYPD pic.twitter.com/zoRwLipGOp

— Scizyr Saj’Xanin (@Scizyr) April 22, 2014

Oh, dear. That didn’t go quite as planned, now did it?

Admin at @NYPDnews looking a results of #myNYPD pic.twitter.com/1jbmk0crOw

— Zemrag (@Zemrag7) April 22, 2014

Photo by Paul Stein/Flickr (CC BY-SA 2.0)

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