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Internet Culture

Why is ‘Mommy? Sorry. Mommy?’ all over TikTok?

Who’s Mommy?

Photo of Audra Schroeder

Audra Schroeder

A woman in disgust.

Why are people saying “Mommy? Sorry. Mommy?” all over TikTok? It’s complicated.

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The origin appears to be an Aug. 25 TikTok from roofjesus, who uses the line (he says “Excuse me” first) to get the attention of a woman standing in a parking garage. “Mommy,” in this case, is not meant literally, but more like “daddy” is used to express attraction or admiration. (The woman is his girlfriend.)

https://www.tiktok.com/@roofjesus/video/7000558115712158981/

On TikTok, the sound was quickly applied to a range of situations, from horny to thirsty to a little scary. Some TikToks were expressions of friendship, while others worked the sound into product promo.

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@theocanread

Mom pls help me I know nothing

♬ excuse me mommy –

The format has also been applied to stan Twitter.

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The sound’s originator, roofjesus, said in a Sept. 3 video that it’s largely being used by a “lesbian army.” It’s been used in more than 104,000 TikToks, and the original video has more than 6 million views.

https://www.tiktok.com/@roofjesus/video/7003769130486729990?sender_device=pc&sender_web_id=6891292833719813638&is_from_webapp=v1&is_copy_url=0

It’s not as weird as the “Mommy’s milk” TikTok sound, but it’s close.

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