Internet Culture

The benefits of micro-influencing: Why small can be powerful

It doesn’t take a million followers to be an influencer.

Rachel Kiley

Updated on May 24 2023 2:37 pm CDT

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This story was originally published on Passionfruit.

We all know influencers with millions of followers are often raking in the big bucks with brand deals and sponsorships, but did you know that smaller content creators can also find success working with companies in a similar manner? Micro-influencers have become more and more popular among brands looking to expand their social media marketing strategies, and with good reason. But exactly what is a micro-influencer, and what makes them so valuable to these companies?

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