This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke with Olivia Sigg, better known as Loeya, a Swedish streamer and professional gamer. Loeya specializes in first-person shooter games and is known for excelling in Fortnite and Counter-Strike. On Twitch, Loeya has over 1.5 million followers who tune in to watch her play games and chat.
Loeya first started streaming in 2017 and has since grown in popularity across other social media channels, gaining over 502,000 followers across YouTube, TikTok, Instagram, and Twitter. In 2021, Loeya joined FNATIC, a long-standing and well-known esports organization.
Loeya’s paying Twitch fanbase, dubbed the “loeyalists,” pay a monthly fee of $4.99 in exchange for ad removal, special chatroom privileges, exclusive competitions, special alerts, badges, and emotes. Loeya also engages with fans on Discord, where she has attracted over 17,000 members.
In an interview with Passionfruit, Loeya discussed her beginnings on Twitch, methods of fan engagement, her advice for other creators looking to grow their careers, her favorite tools for streaming, and more.
