This story was originally published on Passionfruit.
In honor of Latinx Heritage Month, TikTok announced it has partnered with two media companies, Macro and UnbeliEVAble Entertainment, to award $50,000 grants to 10 Latinx TikTok creators.
Recipients of the $50,000 TikTok Latinx Creatives Grant pitched their “dream creative project” ideas for books, movies, television shows, radio shows, or other media to TikTok, Macro, and Unbelievable Entertainment. Macro—a BIPOC-driven media company which finances film, television, and other digital media projects—and UnbeliEVAble Entertainment—a film and television production company founded by actor, director and Latina advocate Eva Longoria—will be providing the selected creators with “personalized coaching sessions” on their new projects.
This is one of multiple initiatives launched this month by TikTok in celebration of Latinx Heritage Month. In 1968, the United States government first officially recognized a week-long celebration of the histories and cultures of Hispanic and Latinx people living in the country. Today, the celebration has grown to be a full month from September 15 to October 15. While the month is recognized by the government as Hispanic Heritage Month, some organizations prefer to use Latino, Latinx, or Latine Heritage Month.
