Food creator KWOOWK shares how to hook audiences on TikTok and YouTube

This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we spoke with Kevin Tatar, aka KWOOWK (@letskwoowk), a food creator with over 5.3 million followers across TikTok, YouTube and Instagram. 

Tatar is a chef known for his short-form and long-form video series on cooking basics, national dishes, breakfasts from around the world, low-budget recipes, and college meals. His username KWOOWK is an “imperfect” take on the word cook—because Tatar believes “the kitchen is a space to make mistakes, own them, and create your own world.”

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