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Ken Bone’s famous red sweater sells out within hours

Jesus Christ, America.

Photo of Miles Klee

Miles Klee

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Perhaps because we cannot bear to think about the two people currently running for the job of commander-in-chief for another goddamn second, America has created a huge buzz around Ken Bone, the nice, Midwestern, red-sweatered man who asked a not-very-good question about energy policy at the second presidential debate.

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https://twitter.com/333333333433333/status/785306950384881665

We could talk a lot about the reasons Ken Bone became an instant man-meme, but for now, let’s focus on his style.

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https://twitter.com/ditzkoff/status/785488995685892096

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Yes, Bone’s sartorial aesthetic was a fixation for many. And when asked about it, Bone had a pretty great story for his fans.

https://twitter.com/lisadraws/status/785545627702734848

The content cycle greatly benefitted IZOD, makers of said sweater, who took the opportunity to tout their product. 

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Slightly more surprising was the news that the distinctively preppy sweater had quickly sold out—in most sizes, anyway. So get ready to see a lot of Ken Bones this Halloween, I guess. 

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Sadly, stealing Bone’s look is likely not as easy as it seems.

https://twitter.com/hemjhaveri/status/785575618809307136

Also, are we letting Bone distract us from the real issues?

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https://twitter.com/bromanconsul/status/785554244757630976

https://twitter.com/DamienFahey/status/785575105615175681

https://twitter.com/maxwellstrachan/status/785560540059930624

Nah, definitely not. Fuck the haters.

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The Daily Dot